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 Building Products November/December 1999 Traffic Ahead Web outlets for builders By Gerry Donohue To increase traffic to their sites, many builders have linked to Web sites that act like high-tech Yellow Pages, such as homebuilder.com, which is the NAHB's official new homes Web site, and buildscape.com, which links contractors with suppliers, manufacturers, and home buyers. www.homebuilder.com has about 12,000 builder listings. Prospects search by geographic area and can view floor plans and elevations and even take virtual tours of homes. If a builder has a Web site, he or she can link it to homebuilder.com. "We get a huge number of referrals from homebuilder.com," says Andrea Anker, director of marketing at Atlanta-based Colony Homes. www.buildscape.com lists more than 214,000 home builders and general contractors. Buyers can search for the name, address, and phone number of builders in their market and buy a Dun & Bradstreet report on specific companies detailing sales volume, number of employees, and creditworthiness. back REPRINTED FROM BUILDING PRODUCTS, November/December 1999 COPYRIGHT 2000. Hanley-Wood, LLC All Rights Reserved. |
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